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College, Career, and Cremation Benchmarks

As the new school year begins, I am anxiously awaiting (read: dreading) the forthcoming SAT and ACT annual reports and with them the inevitable exaggerations, hand-wringings, misinterpretations, and statistical paralogisms that will follow. The College Board’s Total Group Reports and ACT’s Condition of College and Career Readiness Reports (or Profile Reports) will not only spark the annual “sky-is-falling because district scores have dropped .005 points” responses but will also likely lead to an uptick in the “SAT/ACT scores show students not ready to succeed in college, career, life, liberty or the pursuit of happiness.”

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Are Changes Coming to College Admissions?

We know it doesn’t feel like it, but it’s been less than 6 months since the Justice Department announced the indictments resulting from Operation Varsity Blues, so it’s no surprise that few universities have announced any substantial policy changes in their admissions procedures. If most big institutions move slowly, universities look at them and wonder, “What’s the big rush there?”  There are still committees to be convened in order to create sub-committees that can issue memos that can be circulated in order to be approved as official reports by committees who can then move items forward for approval by the faculty and/or Board of Trustees. In other words, don’t expect big changes in how colleges admit students anytime soon.

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GRE: The One Test

Since the 1980s, Educational Testing Service (ETS), which dominated educational admission testing from 1940 – 1980, has been hemorrhaging product lines. In its heyday (SAT word) ETS was the Sauron to US education’s Middle Earth, providing admissions tests for the vast majority of professional certification programs and higher ed admissions.  Their services ranged from teacher certification exams to the SAT, GRE, GMAT, MCAT, and LSAT. In the last decade or so, ETS business strategy has changed and the organization has begun to aggressively market their most popular remaining assessment product, the Graduate Record Exam (commonly known by its initialism – GRE), as “the One Test to Assess Them All.” This strategic market grab, while an interesting business strategy, raises significant questions about all admission tests. Specifically, the expansion of the GRE into fields beyond its design should force responsible test users to reevaluate long-held assumptions about what information is being gained by requiring the GRE (and all its brethren) and at what cost.

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