Once again this week I was reminded that College Board is not an educational or research institution, it’s a marketing firm with a product to sell. And like most marketing companies they follow the ABCs as defined by Mitch from Glengarry Glen Ross … “Always Be Closing”
Yesterday, the University of Alabama announced that 2026-27 applicants to all three of their campuses will have to submit test scores. This made me curious about the admissions profile of Alabama, so I logged into College Board’s Big Future to look at the statistics. A few years ago CB redesigned and ruined the Big Future website. This time I was surprised to see that Big Future had changed again. This time it was pretty cool . . . visually.
But I also noticed a few less savory and unsurprising things. Let’s check it out:
It’s So Hard (to get into college)!
Not long ago, a friend asked me, “Was it hard for your son to get into college?” This question took me aback. My answer: “No. He applied, we waited, colleges answered. Some said yes. Some said no. There was nothing hard about it.”
I’ve never thought that “hard” was the right word for the college application/admissions process. Laying asphalt in the hot summer sun is hard. So is teaching 35 rambunctious 12-year-olds for 6 hours. And running a marathon. Waiting for a politely worded yes or no? Not hard.
That might sound flippant, so let’s dig in a bit deeper.
Big Tobacco is to ACT as::
One of the things that annoys me most about the testing publishing industry, especially ACT and College Board, is how much it behaves like the Big Tobacco. And not just modern Big Tobacco, but Big Tobacco in the halcyon days of the industry when they had free reign to make mildly supported hyperbolic claims about the benefits of their products.
Continue reading “Big Tobacco is to ACT as::”
Bellowings 