Once again this week I was reminded that College Board is not an educational or research institution, it’s a marketing firm with a product to sell. And like most marketing companies they follow the ABCs as defined by Mitch from Glengarry Glen Ross … “Always Be Closing”
Yesterday, the University of Alabama announced that 2026-27 applicants to all three of their campuses will have to submit test scores. This made me curious about the admissions profile of Alabama, so I logged into College Board’s Big Future to look at the statistics. A few years ago CB redesigned and ruined the Big Future website. This time I was surprised to see that Big Future had changed again. This time it was pretty cool . . . visually.
But I also noticed a few less savory and unsurprising things. Let’s check it out:
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Bellowings 