Once again this week I was reminded that College Board is not an educational or research institution, it’s a marketing firm with a product to sell. And like most marketing companies they follow the ABCs as defined by Mitch from Glengarry Glen Ross … “Always Be Closing”
Yesterday, the University of Alabama announced that 2026-27 applicants to all three of their campuses will have to submit test scores. This made me curious about the admissions profile of Alabama, so I logged into College Board’s Big Future to look at the statistics. A few years ago CB redesigned and ruined the Big Future website. This time I was surprised to see that Big Future had changed again. This time it was pretty cool . . . visually.
But I also noticed a few less savory and unsurprising things. Let’s check it out:
Did Khan Pull Out His Disruptor?
Over the last few days, I’ve been texted, tweeted, gchatted, emailed and called about the release of College Board’s/Khan Academy’s SAT prep resources. I’ve been forwarded article, after article, after article, about the playing field leveling that College Board is touting its partnership with Khan Academy will bring. I’ve been asked for my opinion and thoughts on Khan’s resources and the implications for my job and industry. So here it is, my unfiltered (mostly) thoughts on Khan Academy “Official SAT Practice.”
Continue reading “Did Khan Pull Out His Disruptor?”
Bellowings 
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